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Plant-based wellness brand PlantFuel teams up with Europe’s largest sporting goods retailer North America to integrate into its new in-store experience

MISSISSAUGA, Ontario, May 19, 2022 /PRNewswire/ — PlantFuel Life Inc. (CSE:FUEL) (OTC:PLFLF) (FSE:BR1B) (“PlantFuel” or the “Company”), the science-based, plant-based wellness company is pleased to announce its partnership with DICK’S Sporting Goods and their House of Sport in-store retail experience stores which will be on shelves in June 2022.

DICK’S Sporting Goods (aka DICK’S), a Fortune 500 company headquartered in Pennsylvaniais the largest sporting goods retailer in North America operating more than 850 stores. In 2021, DICK’S began opening concept stores called DICK’S House of Sport, interactive in-store experiential experiences designed to drive destination shopping. House of Sport stores feature 17,000 square feet of outdoor turf and running tracks, climbing walls, batting cages, golf simulators, putting greens, health and wellness centers for the recovery and wellness, and hardened service areas against broken gloves for stringing lacrosse sticks and fixing bikes.

Developed by athletes, formulated by doctors, and clinically proven for peak performance, PlantFuel is a premium plant-based health and wellness company founded by a former NFL player and serial entrepreneur. brad pitt. Beginning in late May, PlantFuel will be featured at DICK’S House of Sports locations within their deployed Health and Wellness Centers across June 2022. The first PlantFuel products available from DICK’S Sporting Good will include:

  • All-in-one nutrition containing 20g of complete plant-based protein plus 29 fruits and vegetables, plus clinically studied Wellmune® beta-glucan for immune system health to provide you with complete nutrition on the go. Chocolate and Vanilla.
  • Performance protein providing 20g of complete plant-based protein with added fermented vegan BCAAs in the form of InstAminos® and PeakO2® performance mushrooms. Chocolate and Vanilla.
  • All-in-one pre-workout Unique patented 3DPump -Breakthrough™ features with fermented vegan citrulline, glycerol and Amla fruit extract to support exercise performance, recovery and nitric oxide; with 250mg of Purcaf® organic caffeine plus 85mg of Dynamine® to increase perceived energy and alertness. Fruit punch, watermelon and blue raspberry.
  • All-in-one recovery providing fermented vegan BCAAs like InstAminos® with essential amino acids like vegan Amino9® plus fermented vegan creatine and BetaPrime® to reduce soreness and recovery time and optimize muscle protein synthesis. Blood orange and berry breeze.
  • Daily immunity + hydration with clinically proven Wellmune® ingredients to boost the immune system and Aquamin™ Calcified Sea Algae to provide superior hydration benefits. PlantFuel® Daily Immunity + Hydration is the proven choice for fueling your daily active lifestyle. Citrus explosion, tropical punch and raspberry lemonade.

“DICK’S is the pinnacle of sporting goods retail, and House of Sport represents the future of experiential shopping, so we are honored to partner with such a forward-thinking company to continue to lead the health category and herbal wellness.,” said brad pittCEO of PlantFuel.

This partnership with DICK’S reinforces PlantFuel’s strategic channel and distribution growth strategy, but also aligns with the brand’s lifestyle, combining true integrated experiences with premium products to create an authentic connection.

About Dick’s Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and based in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in over 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and outlet stores, online and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, and GameChanger, a youth sports mobile app for scheduling, communications, live score tracking and video streaming.

About PlantFuel Life Inc.
PlantFuel Life Inc (also known as PlantFuel) is a plant-based, science-based wellness company run by successful entrepreneurs with extensive experience in consumer packaged goods, manufacturing, logistics and distribution.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved of the contents of this press release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities of United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “United States Securities Act”) or any state securities law and may not be offered or sold in United States or to US persons, unless they are registered under the US Securities Act and applicable state securities laws or an exemption from such registration is available.

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SOURCEPlantFuel Life Inc.

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