Mother’s Day spending expected to hit peak of 21 | News, Sports, Jobs


Area businesses are gearing up to help customers find the perfect Mother’s Day gift.

Michael Kranich Jr., president of Altoona-based Kranich’s Jewelers, said jewelry is a popular gift for mothers of all ages.

Kranich’s sells many rings for mothers, he said, noting that rings can be made to include children’s and grandchildren’s birthstones.

“We ship the rings nationwide”, he added.

Mother’s Day spending expected to total $31.7 billion this year, up

$3.6 billion from the 2021 record, according to the annual consumer survey published by the National Retail Federation and Prosper Insights & Analytics.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little more on that sentimental vacation,” NRF President and CEO Matthew Shay said in a statement.

That translates to spending about $25 more this year on Mother’s Day shopping, according to the survey.

On average, individuals expect to spend a record $245.76 on Mother’s Day gifts, according to survey results, with jewelry purchases contributing to the increase in spending.

Jewelry a timeless gift

“Jewellery remains a timeless selection of Mother’s Day gifts and continues to capture growing market share.” Prosper’s vice president of strategy, Phil Rist, said in a statement. “Forty-one percent of consumers plan to gift jewelry this year, up from 34 percent in 2021, and total jewelry spending is expected to reach $7 billion.”

About 84% of American adults are expected to celebrate Mother’s Day, according to the survey.

“Mother’s Day and spring engagement season go hand in hand for the jewelry industry,” said Kranich.

In terms of sales, “May is usually one of our strongest months behind November and December,” he added.

That’s also true for Beerbower Jewelers in Hollidaysburg, where Mother’s Day can account for 15% of the store’s annual sales, President Don Beerbower said.

“Mother’s Day is traditionally our second biggest time of the year,” he said.

While rings and pendants with birthstones for kids, grandkids and family members are generally popular, personal gifts just for moms are also big sellers, he said.

Mike Dorman, owner of Dorman’s Jewelry, Altoona, reports top-selling items include rings, pendants and bracelets.

Mother’s Day usually lasts two weeks, Dorman said, but the first full weekend in May is a bit early this year.

“As with everything these days, sometimes supply is a factor, so I would say buy early,” he said. “We have been lucky so far in filling orders. I need a few days to customize, but there is always something to choose from here.

Cards and flowers

Greeting cards and flowers continue to be staple gifts, with 75% of shoppers planning to purchase greeting cards and 72% planning to purchase traditional Mother’s Day bouquets.

“Mother’s Day is a giant holiday for us,” said Jeff Moist, director of Warner’s Florist Gifts and Greenhouses, Hollidaysburg.

“May is our breakthrough month for the year. It is our busiest month of the year,” he added.

Mother’s Day is the best holiday for fresh flowers, Moist said, but the shop also sells plenty of outdoor plants.

“People are buying hanging baskets for the porch and patio,” he says, and fresh arrangements are very popular.

“Mother’s Day is our biggest holiday” said Judy Wendt, owner of Wendt’s Florist, Duncansville.

Wendt said last year’s sales were a mix of fresh flowers and different varieties.

“Last year we stayed busy for two weeks after Mother’s Day,” she said, noting that the store received post-holiday orders because people were traveling or just weren’t home.

At Peterman’s Flower Shop in Altoona, fresh-cut flower arrangements are top sellers, owner Andrea Hammel said.

“The world welcomes spring flowers, especially after a cold and dreary winter,” she says. “Flowering potted plants and outdoor flowers are also selling very well. When it comes to roses, pink and yellow roses are widely used, but lilies, lilacs, peonies, hydrangeas and sweet peas are often used by designers to add interest and variety.

Jennifer Gearhart, chief designer at Garden Gate Florist, Tyrone, said flower sales in May accounted for around 15% to 20% of the year’s business.

“May is always our busiest month for flowers…Everyone has a mom,” said Gearhart.

Gearhart said the company delivers to many seniors’ homes.

“A lot of my clients call early; they want mom to enjoy it for a while. We sell a lot of hanging baskets and I do a lot of springy arrangements that are bright and colorful,” she says.

Debbie Arnsparger, owner of Creative Expressions Florist in Altoona, sells lots of fresh flowers and plants.

“I have some fantastic hibiscus plants straight from Florida; these are mature plants, not young plants. They already have the August look,” she says.

Plus she said for those who really know they’re mom, “you can date something that’s your mother… you’ll walk out of here with whatever you want.”

While flower shops encourage people to shop early for the best selection, Hammel has another tip.

“Stay away from online order collectors, order a beautiful arrangement of the designer’s choice. The designers are picky about the flowers we use, you will definitely get more for your money,” Hammel said.

Mirror Staff Writer Walt Frank is at 814-946-7467.



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