As Mother Raw nears our third anniversary as a darling salad dressing in the plant-based organic food space, it was only natural for us to focus on creating dairy-free dips and quesos that are creamy, irresistible, and delicious. made with familiar ingredients, ”said Mother Raw, CEO Kristi knowles, who is also a member of the Plant-Based Foods Advisory Board of Canada. “Our team of superstars have been extraordinarily resourceful during the pandemic, gleaning information from consumers, researching food trends and sampling hundreds of recipes to create these delicious products that have wide appeal and are also vegan. We are excited to continue. to shake things up here on Canadian soil, while continuing to grow across the United States. ”
Mother Raw’s latest product innovations were initially showcased on social media at the end of August, with the full range available at www.motherraw.ca. There are five dips (spinach, roasted garlic, any bagel, French onion and ranch) and three quesos (original, spicy and nacho). The new dips are plant-based and come in 100% recyclable jars, which is sure to appeal to the growing segment of plant-based food researchers and even consumers avoiding dairy, nuts, gluten. , soybeans, canola and refined sugar.
Mother Raw Business wins keep coming
Since the first launch in January 2019, under Knowles leadership, Mother Raw has gone from an initial rebranding of 10 refrigerated products to 25 products, spanning four categories including: dressings and marinades, dips, quesos and condiments. The timing for further growth also demonstrates the company’s commitment to helping more consumers adopt a plant-based lifestyle. Timely action in line with the recent Plant-Based Foods statement of Canada, and their global alliances, announcing a call to action for international organizations and local governments to incorporate a transition to predominantly plant-based diets as part of the United Nations Sustainable Development Goals by 2030.
In addition to the new dips, Mother Raw also recently added three very popular salad dressing choices to their collection: Roasted Garlic Caesar, Smoky Chipotle and Balsamic. Along the way, they have won numerous industry awards and accolades and feed thousands of fans across North America. More recently, the brand saw increased exposure and excitement when award-winning musician Lizzo, who is also a famous vegan, shared a video on her TikTok featuring Mother Raw queso drizzled with her recipe for Brussels Sprout Nachos.
The action comes on time with market trends, noting that total North American dips increased 15% from 2016 to 2020, and chilled dips described as plant-based, vegan, or dairy-free increased. by 129%. The growth rate of the U.S. plant-based food market more than doubled in 2020, as sales jumped 27% to $ 7 billion, according to the Plant Based Foods Association (PBFA) and the Good Food Institute (GFI), which is nearly double the growth in overall food retail sales in the United States.
The impressive growth of the Mother Raw brand is rooted in their unwavering commitment to organic, non-GMO, plant-based ingredients, and the strict avoidance of all artificial and processed flavors, colors and fillers. The agility of self-production in Canada, and a leading placement in the growing refrigerated segment, are combined with savvy marketing efforts, a variety of delicious products and a growing team of experts to complete the company’s recipe for success. .
Since $ 8.1 million capital investment in November 2020, Mother Raw continued to gain new distributions at retailers through North America including Sobeys, Fortinos, Longo’s and Sprouts, with more confirmed in-game accounts across North America. Distribution gains go beyond bricks and mortar to include online retailers like Plant X, Way Too Good, Vegano, The Green Living Store, Voila and Juice Press. They have also forged collaborations with dynamic, fast growing brands including Lightlife, Beyond Meat, Sol Cuisine, Spudsy Snacks and Saje. As part of its commitment to encourage more people to enjoy more plants, Mother Raw is proud to help provide accessibility by donating to Food Share Toronto, Black Creek Community Farm and the Toronto Vegan Food Bank.
Despite the challenges of the pandemic, Mother Raw more than doubled her income in Canada +127 percent growth, adding seven major Canadian retailers and numerous independents representing more than 750 new stores across Canada, “The growth of Canada has been very promising and as business resumes in the United States, we are continuing the rapid momentum we built there before the start of the pandemic. There is a lot of exciting news on the horizon, ”Knowles added.
Mother Raw dressings and dips can be found in the refrigerated aisle at major retailers and several specialty and independent retailers across Canada, including Metro, Save-on Foods, Sobeys, Longo’s, Fortinos, and Walmart. In the US, Mother Raw is at Fresh Thyme, Natural Grocers, Pavilions and Sprouts with more listings in the works. Mother Raw products are cold shipped all over North America and available online at www.motherraw.ca.
About Mother Raw
Mother Raw is a Torontofood start-up based on the mission to encourage everyone, everywhere, to eat more plants. Made by nature, not in a lab, Mother Raw offers an impressive variety of 25 delicious chilled dressings, marinades, dips, condiments, and quesos to help make consuming more herbs more flavorful, convenient, and versatile. Always organic, non-GMO and plant-based, Mother Raw products are sold in 100% recyclable glass containers. Mother Raw products are proudly free from major common allergens such as dairy, tree nuts, gluten and soy.
For more information, please visit www.motherraw.ca or @MotherRaw on social media.
SOURCE Raw mother