Kevin Hart is getting into the plant-based food industry with his new vegan fast food restaurant called Hart House. Hart House will open its first location later this summer and will only serve plant-based foods and sustainable, irresistible produce.
The Hart House will be 100% burgers, chicken sandwiches, salads, nuggets, fries, toddlers and plant-based oat milk shakes. The menu will also be completely free of hormones, artificial colors, preservatives and high fructose corn syrup. Hart wants the menu to appease even the biggest carnivores.
“If you were to just go out and say to people, ‘Come to my vegan restaurant,’ automatically there’s two-thirds of the country that just wouldn’t go because they were like, ‘Oh, vegan food n ‘is not. not as good as other foods. I think it’s important for us to be a restaurant that first and foremost serves a product that we want people to go out of their way to consume, and then at the end, we’re like, “Hey, by the way, it just happens to be all plant-based,” CEO Andy Hooper said in Los Angeles during a private tasting of the new concept.
The plant-based food market is booming, and research suggests it could offset 7.7 percent of the global protein market by 2030. With a value of $29.4 billion in 2020experts suggest the plant-based foods market could be worth more than $162 billion by the end of the decade.
Hart recently revealed his switch to a plant-based diet on an episode of the Joe Rogan podcast. He said a near-death experience in an accident encouraged him to lead a healthier life. He no longer eats red meat, fish or seafood.
Hart wants to eat sustainably and doesn’t want to sacrifice flavor. With Hart House’s menu, customers will get sustainable, delicious and affordable meals that are far less harmful to their health and the planet than meat products.
Hart House will be run by restaurateur and now CEO, Andy Hooper. Hart House did not reveal the locations of the two new restaurants, however, one will be in Los Angeles and the other in Hollywood. They currently have a food truck in operation which is used for special and private events.
The meatless meat was quickly expansion in the United States and throughout Europe. Companies like Dunkin’ Donuts and Burger King are offering meatless options to consumers. Beyond meat and impossible burger continue to grow as they are found in more and more grocery stores and restaurants across the country.
Let’s not forget that it’s much healthier to make burgers at home, here are some amazing resources for you:
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