New product trends for 2021 reflect Canadians’ growing interest in plant-based foods and their desire to add more restaurant finesse to their home cooking.
The RCC Canadian Grand Prix New Product Awards is a prestigious annual competition for the best new food and non-food grocery products. Becoming a Canadian Grand Prix winner is often a game-changer for businesses due to the vast exposure to major retailers, buyers and new consumers.
Twenty-six companies won the coveted Canadian Grand New Product Award for products they introduced to the Canadian market in 2021. Winners included established and new retailers, suppliers, boutiques and businesses families from everywhere Canada.
Winners in multiple categories included: Metro Inc, Walmart Canada, Rexall Pharmacy Group Ltd, Agropur Dairy Cooperative, At Von Slick’s The final touch, and The spice cutter.
Five recipients also received special awards: The Spice Tailor, won the Excellence in Ethnic Product award for their The Spice Tailor Biryani Kit by Anjoum AnandAgropur Coopérative laitière won the All-Canadian trophy for its Agropur Grand Cheddar Walmart Canada won the Overall Consumer Value award for Ricotta and Spinach Ravioli from Your Fresh MarketVon Slick’s Finishing Touch won the Innovation and Originality award for their At Von Slick’s The final touch – Made with real butterand Organic Meadow was recognized for its innovative packaging for Meadow Zero Carbon Organic Milk Carton.
“This year’s winners reflect the history of the evolution of Canadian values. Canadians are looking for products that truly meet their dietary needs and preferences. The quality of meat and dairy alternatives is amazing and a testament that these product choices are here to stay,” said Diane J. Brisebois, President and CEO of the Retail Council of Canada. “I am truly impressed with how attentive product developers are to the voice of the consumer. Judging feedback over the years is clearly reflected in these winning new products.”
Chef and Chief Jury Chairman Marcus Von Albrecht oversaw the jury. Out of 121 products that scored at least 70% for quality and innovation, only 40 products received the prestigious recognition as winners of the Canadian Grand Prix for New Products.
Also presented at the Canadian Grand Prix Gala, two 2022 Canadian Grand Prix for Lifetime Achievement. These awards were presented jointly by the Retail Council of Canada and Food, health and consumer products Canada (FHCP) to Margaret Hudson of Burnbrae Farms and Darrell Jones of Save-on-Foods. For more details, visit: retailcouncil.org/press-releases
To see the full list of this year’s winners, visit: rccgrandprix.ca/winners
About the Retail Council Canada
Retail is from Canada largest private sector employer with over 2 million Canadians working in our industry. The sector annually generates more than $78 billion in total compensation. Core retail sales (excluding vehicles and gasoline) exceeded $433 billion in 2021. Trade Council of Canada (RCC) account for more than two-thirds of core retail sales in the country. The RCC is an industry-funded, not-for-profit association that represents small, medium and large retail businesses in communities across the country. As the Voice of Retail™ in Canadawe proudly represent over 45,000 storefronts across all retail formats, including department, grocery, specialty, discount, independent retailers and e-merchants. www.retailcouncil.org.
RCC member grocery stores represent more than 95% of the market in Canada. They provide essential services and are an important source of employment in communities large and small across the country. They have strong private label programs and sell products in all food categories.
SOURCE Retail Council Canada
For further information: Branka Stavric, Senior Director Marketing and Communications, [email protected]